Facebook will stop some ads from targeting users by race

Source: Sapna Maheshwari & Mike Isaac, N.Y.Times (Paid Registration)

As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons.

Facebook responded to concern that it was violating anti-discrimination laws, announcing that marketers placing housing, employment or credit ads on the social network would no longer be able to use tools that target people by ethnicity.

Read Full Article: Facebook will stop some ads from targeting users by race

 
 

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